Ford Active Park Assist Technology Wins Popular Science 2009 'Best Of What's New' Award

Ford Motor Company (NYSE: F) has won a 2009 "Best of What’s New" award for Active Park Assist, which uses ultrasonic-based sensors to help drivers parallel park with the touch of a button

Active Park Assist is another example of Ford’s continuing commitment to deliver industry-leading solutions that enhance the driver experience and provide value to the consumer
This is the third straight year that Ford Motor Company has been recognized with a Best of What’s New award: Active Park Assist (2009); EcoBoost(TM) engine technology (2008); Easy Fuel® Capless Fuel-Filler System (2008); Ford SYNC® (2007)

Ford Motor Company won a 2009 "Best of What’s New" award today from Popular Science, making this the third straight year Ford has been honored by the world’s leading science and technology magazine. Ford’s Active Park Assist technology won in the automotive category and will be featured in the publication’s December issue.

"We are honored to be recognized by Popular Science with a Best of What’s New award," said Derrick Kuzak, Ford group vice president of Global Product Development. "Active Park Assist is just one example of the smart technology features Ford is bringing to market not just for the sake of technology, but to meet the needs and wants of customers."

Active Park Assist uses sensors on the front and rear of the vehicle to guide the vehicle into a parking space. The technology is a major leap forward in speed and ease of use compared with camera-reliant systems. The Ford system requires less driver interface and reduces the risk of selecting a parking spot that is too tight. Unlike competing systems, Active Park Assist also works in downhill parking situations, and is available as an optional feature on several 2010 models including Ford Escape and the Ford Flex.

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